Discovery Call


Cached files are those that are saved or copied (downloaded) by a web browser so that the next time that user visits the site, the page loads faster.

Call to Action (CTA)

A Call to Action is exactly what it sounds like; a visual element asking users to complete an action. Common CTAs may request that users subscribe to a newsletter, donate to a cause, sign up to volunteer or download specific educational materials, just to name a few.

Content Management System

Also known as a CMS, the Content Management System is a backend tool for managing a site’s content that separates said content from the design and functionality of the site. Using a CMS generally makes it easier to change the design or function of a site independent of the site’s content. We typically use WordPress as it’s widely supported and can be modified for each individual client’s needs.


For example, “”, domains are the human-friendly address to access the website files (your website). There’s hundreds of different domain TLDs (the handle at the end, eg., .com, .design etc) – each varying in costs.


Short for electronic commerce. It’s the buying and selling of goods online through websites. Products sold through e-commerce can be physical products that require shipping, or digital products delivered electronically. There are hundreds of solutions for ecommerce websites – our chosen solution is usually WordPress + WooCommerce, which allows for a bespoke online shop whilst providing the client full, safe control over the contents.


A homepage is essentially the cover to your website. It’s usually the most unique page on your site, giving visitors an immediate sense of who you are as an organisation. A homepage also guides them to other important information throughout the internal pages of your website.


All websites need to be hosted somewhere. This is where the website is stored and made accessible to internet users. There are thousands of hosting providers out there. Hosting prices and packages vary wildly depending on the requirements of the website.

Landing page

A landing page is the page where a visitor first enters a website. Often, a unique landing page is created to promote a specific action from the new visitor (usually in connection with an advertising or marketing campaign). For example,


A plug-in is a bit of third party code that extends the capabilities of a website. Typically this is used in conjunction with a CMS like WordPress. Used sparingly, plugins can significantly lower development costs by utilising pre-existing code/functions. It’s important to keep these to a minimum though to minimise maintenance.


The web address of a single web page. URL stands for Uniform Resource Locator and is a human-friendly identifier for a webpage such as ““.  It can be divided into several parts, the “protocol” (“https://”), the “domain” (“”), the “URI” or Uniform Resource Identifier (“/why-nebula”).