Creating content on a regular basis can sometimes feel like a bit of a challenge, but with a few simple strategies, it can become a rewarding part of your routine. Here are some quick tips to help you keep the ideas flowing and the words coming.
Let’s start with the why
The three most-cited content marketing goals achieved in the last 12 months were[1]:
- Creating brand awareness (86%)
- Educating audience(s) (79%)
- Building credibility/trust (75%)
The problem is, finding focus and strategies that work for your brand. That’s where I hope this article will at the very least, point you in the right direction.
1. Schedule Time for Ideas
Set aside specific times to brainstorm and research ideas, much like you would for any other important activity. This way, you’re not scrambling for inspiration at the last minute. Keep a notebook handy to jot down ideas as they come to you, whether you’re out for a walk or just about to fall asleep. You might be surprised at how many ideas pop up in unexpected places!
2. Prioritise Your Writing
Think of writing as an essential part of your day-to-day life, much like having your morning cup of tea or coffee. When you make writing a priority, it naturally finds its place in your schedule. For many people, writing isn’t just a hobby; it’s their bread and butter. 72% of marketers believe their content marketing strategy has increased engagement and traffic. Just like with anything else, the more you write, the better you’ll get at it!
3. Write About What You Love
It’s much easier to write consistently when you’re passionate about your topics. Your enthusiasm will shine through in your writing, making it more engaging for your readers. As Maya Angelou said, “There is no greater agony than bearing an untold story inside you.” So, tap into what excites you and let that energy fuel your writing.
4. Stay Informed Without Getting Overwhelmed
Being informed is important, but don’t let the constant barrage of news and trends overwhelm you. Choose trends that interest you and offer your unique take on them. According to a study, 65% of successful content marketers have a documented strategy, including understanding trends without being swamped by them. Focus on what truly matters to you and your audience.
5. Find Inspiration Offline
Sometimes the best ideas come when you’re away from your screen. Spend time engaging in activities that you enjoy and that stimulate your creativity, whether it’s reading, going for a hike, or visiting a museum. As Henri Matisse wisely noted, “Creativity takes courage.” Give yourself the freedom to explore and see what new ideas come to life.
6. Keep Learning
Always be on the lookout for opportunities to learn something new. Whether it’s taking an online course, reading a book, or attending a workshop, expanding your knowledge can provide fresh content ideas. According to a LinkedIn Workforce Learning Report, 94% of employees would stay longer at a company that invests in their learning and development, which shows just how valuable ongoing education can be.
7. Collaborate and Exchange Ideas
Writing doesn’t have to be a solo activity. Collaborate with others to exchange ideas and gain new perspectives. Whether it’s through a writing group or simply discussing ideas with friends, collaboration can spark inspiration and lead to exciting content.
A study by the Content Marketing Institute found that 88% of the most successful marketers collaborate across teams. Working with others can help you see things from a different angle and keep your ideas fresh and engaging.
8. Set Achievable Goals
Set realistic and achievable writing goals to keep yourself motivated. Whether it’s writing a certain number of words a day or completing one article a week, having clear goals can help you maintain a steady pace. Celebrate small victories along the way to keep your spirits high.
By breaking down your writing projects into manageable tasks, you can stay focused and make consistent progress.
Wrapping Up
Writing content regularly doesn’t have to be a daunting task. By making writing a priority, staying curious, and finding inspiration both online and offline, you’ll be well on your way to creating content that resonates with your audience. Remember, it’s all about enjoying the process and sharing what you love with the world.