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Are you considering a new charity donation solution in 2024?

David Pottrell

David Pottrell

Hi! I’m a web developer and Head of Digital at Nebula Design who loves all things tech. When I’m not surrounded by code, I’m probably reading up on the latest development trends or on the pottery wheel.

I got my start in technology as a self-taught web freelancer, after studying at university and joining a small agency, Nebula Design was created. I specialise in both front-end and back-end development, typically around WordPress, I’ve also got expertise in Search Engine Optimisation, Ecommerce and various emerging tech standards.

Published on September 25th, 2024|Last updated on October 7th, 2024

Providing support for vulnerable groups is at the heart of any charity. With 63% of donors preferring to give online, website donations are a key part of this. But it can be difficult to know how to best optimise your website for donations.

There are lots of tech solutions out there to help you improve the donating experience on your website, and we’re here to help you navigate the nuances of them.

What is donation software?

Website donation software can take many shapes and sizes – from donation forms to neatly embedded buttons. Whilst the primary purpose of donation software is to enable donations, they can also provide several benefits for your charity: boosting donation numbers and providing valuable analytics.

Take Donorbox, one of the most popular donation software services out there – used by 80,000 organisations worldwide. Directly tailored to the nonprofit industry, Donorbox has helped increase donations by upwards of 400%.

Or there’s Givebutter, which takes pride in accessibility, with a lack of fees and relatively simple use.

When choosing which donation software is right for you, it’s worth considering what makes your charity special. Who is your intended demographic? What would work with your website design? Which features would be the most useful for your charity?

If you don’t know where to start, we’re here to help.

Key features to look out for

There are seemingly endless donation software solutions out there, but this abundance of options can be confusing. To help with your search, it’s worth considering what key features would be most beneficial to you, your website and your charity.

Donation Features

Donation software comes with handy donation features – it’s in the name. Some of the key donation features to look out for are:

• Recurring donations are an easy way to increase donation amounts, and overall donation funds. Without this choice, users are unlikely to remember to manually donate each month.

• Some donation software lets you have multiple campaigns at the same time. Not only does this help with analytics, but it also creates an immersive feel for prospective donors – with people more likely to donate knowing exactly what their money is going towards. For example, a £5 donation could provide one meal or £20 could feed somebody for a week.

• With a simple click, users can receive marketing contact. This can help boost brand awareness, support, and increase the likelihood of repeated donations.

Customisation Features

Customising your donation software is a great way to create an optimised donation experience that feels unique to your charity. You can do this by adding images and videos – just make sure they align with your brand!

Your donation software can take a range of forms – from dedicated pages and convenient embeds, to small buttons. This gives you the opportunity to tailor your website design in a way that looks good and is practical.

The benefits of donation software

For all the features of donation software, there are even more benefits!

The features of donation software work together to create a seamless user experience. This looks like optimised interfaces, speedy checkouts, and tax benefits like gift aid – ensuring stronger engagement rates to boost donation numbers.

In fact, optimised donation software has the power to double donations, raise retention rates by 70% and multiply the amount of monthly givers by 10x!

We can help

Keen to optimise your website’s donation software, but still unsure? That’s where we step in. At Nebula Design, we take pride in supporting your website design – leaving you with more time to dedicate to the amazing work that you do.

Get in touch today and we can figure out what donation software would be best for your website, as well as design and optimise it just the way you’d like.

Did you know?

We can help your non-profit organisation secure a £7,000 advertising grant with Google. If you’d like to know more, please reach out via our Discovery Call page.