Complete Website Makeover for Bristol-based Business
2023
Services
Newlook Surfacing’s existing website no longer reflected their business in 2024 and as a result, wasn’t effectively converting leads online.
The Brief
Newlook Surfacing’s original website was developed on WordPress but lacked the necessary flexibility to showcase their diverse projects effectively.
The main goal of this project was to translate Newlook Surfacing’s design vision into a fully-functional and dynamic WordPress website. The new website needed to host a range of content while improving the usability for administrators.
Impact of a well-developed WordPress website
The new website has seen a 197% improvement on Google’s PageSpeed, from 32 to 95. The key metric here was reducing the loading time, which saw a reduction by 63%, bringing it down from 4.6 seconds to just 1.7 seconds on average.
A faster website boosts user experience, leading to higher engagement and conversion rates. With a load time under 2 seconds, the site is more likely to retain visitors, improve search rankings, and drive organic traffic, resulting in long-term business growth.
