Digital Marketing

How to Get More Google Reviews for Your Business

David Pottrell

David Pottrell

Hi! I’m a web developer and Head of Digital at Nebula Design who loves all things tech. When I’m not surrounded by code, I’m probably reading up on the latest development trends or on the pottery wheel.

I got my start in technology as a self-taught web freelancer, after studying at university and joining a small agency, Nebula Design was created. I specialise in both front-end and back-end development, typically around WordPress, I’ve also got expertise in Search Engine Optimisation, Ecommerce and various emerging tech standards.

Published on March 13th, 2025

How to get more Google reviews for your local business

For local businesses, Google reviews are incredibly effective at attracting new customers and building trust. Having a robust Google Business Profile (GBP) with plenty of positive reviews not only improves your local search ranking but also increases your chances of appearing in the Google Map Pack—a prime position that drives more website visits, inquiries, and phone calls.

Reviews do more than boost your rankings; they highlight the quality of your service, helping potential customers choose you over competitors. Regular, genuine 5 star reviews build long lasting trust, turning visitors into loyal customers. This guide outlines proven strategies to increase your Google reviews and strengthen your business profile.

Getting more 5 star Google reviews

Collecting positive reviews starts with exceptional service. Customers who feel valued, listened to, and impressed by your service are far more likely to leave glowing feedback.

To encourage quality reviews:

  • Set clear expectations: Clearly communicate what your customers can expect, keep interactions transparent, and strive to exceed their expectations.
  • Pay attention to details: Small gestures, such as sending a follow up message or a sincere thank you, make a lasting impression and encourage repeat business.

Encourage customers to mention specific details about your service in their reviews. Google picks up these keywords, positively impacting your local search rankings. For example, a customer mentioning “great emergency roofer in [location]” will help your business rank higher for relevant local searches.

By offering excellent service, setting clear expectations, and simplifying the review process, you’ll naturally attract more 5 star reviews.

Google Instructions
  1. Search for your business on Google: Open Google and search for your business name.
  2. Find your business listing: Locate your business on the search results page.
  3. Click on the “Write a review” button: Scroll down your business listing until you see the “Write a review” button and click on it.
  4. Copy the URL: Once the review box pops up, copy the URL from your browser’s address bar. This URL is your Google review link. 

Proven methods to collect more Google reviews

1. Reach out to previous customers

Your existing happy customers are an excellent source of potential reviews—they often just need a gentle reminder. A polite email request can prompt past customers to leave a review.

Free email template:

Subject: Great working with you – could you help us out?

Hi [Customer Name],

We hope you’re doing well! Thank you again for choosing us for [Project or Service]. We’d greatly appreciate it if you could share your experience by leaving us a quick review on Google.

[Insert Google Review Link]

If you’ve already left a review—thank you! If not, your feedback would mean a lot to us.

Thanks again, and we look forward to seeing you soon!

Best regards,
[Your Business Name]

2. Leverage your current customers (with QR code print outs)

If you operate a physical location, the best moment to ask for a review is right after a customer makes a purchase or receives your service. To simplify this, use laminated QR code print outs placed strategically at checkout counters or reception desks.

Example script:

“We’re delighted you found the perfect pottery supplies! Would you mind scanning this QR code to leave us a quick review? It really helps our business grow!”

Ideal for:

  • Tattoo studios
  • Barber shops
  • Hair salons
  • Guitar stores
  • Cafés
  • Hobby supplies
  • Gyms
  • Any business with a physical location

3. Request reviews via SMS or WhatsApp

Tradespeople often use SMS or WhatsApp for customer communication. Sending a quick, polite message after completing a job is highly effective.

SMS template:

Hi [Customer Name],

Thanks for choosing us for your [service/project]. If you’re happy with our service, we’d greatly appreciate a quick Google review:

[Insert Google Review Link]

Your feedback helps us grow. Thanks again!

Which method is best for your business?

There’s no one-size-fits-all approach to collecting Google reviews. If you have a physical location, QR codes are quick and effective. For field based businesses, review tags or automated apps might suit you better. Choosing a method aligned with your customer interactions will yield the best results.

Remember, no business has ever had too many positive reviews! Start today, whether by reaching out to past clients or adopting a new review collection method. Positive reviews mean better rankings, stronger trust, and more customers.

Need support setting up your Google Business Profile or streamlining your review process?

Get in touch we’re here to help your business grow!