Why Enterprises and Charities Prefer WordPress

David Pottrell

David Pottrell

Hi! I’m a web developer and Head of Digital at Nebula Design who loves all things tech. When I’m not surrounded by code, I’m probably reading up on the latest development trends or on the pottery wheel.

I got my start in technology as a self-taught web freelancer, after studying at university and joining a small agency, Nebula Design was created. I specialise in both front-end and back-end development, typically around WordPress, I’ve also got expertise in Search Engine Optimisation, Ecommerce and various emerging tech standards.

Published on July 4th, 2024

Since its humble beginnings in 2003 as a blogging platform, WordPress has transformed into a powerhouse for large-scale enterprises. Let’s dive into why this open-source platform is now the go-to choice for major organizations worldwide.

Imagine browsing the websites of NASA, TechCrunch, Microsoft News, or even The White House. Did you know they all run on WordPress? These high-profile names highlight WordPress’s evolution into a robust platform capable of handling the demands of significant online presences. Supported by an expansive developer ecosystem, WordPress excels in creating exceptional digital experiences. With enterprise-level hosting, it proves its mettle by managing some of the internet’s most vital websites.

In this article, we’ll cover just some of the reasons more small-medium sized businesses, as well as non-profits, are utilising WordPress, including ourselves.

Reliability: The Power of Open Source

One might think that WordPress’s decentralised nature could be a drawback, but it’s quite the opposite. Maintained by a global community of programmers, coders, and testers, WordPress benefits from constant enhancements and rock-solid reliability. This collaborative development model ensures WordPress remains a stable and enduring choice for businesses, far from the risk of abandonment.

Fortified Security Measures

Security was once a sticking point for corporations considering WordPress. However, with its growth into the world’s most widely used content management system (CMS), WordPress now boasts formidable security features. A dedicated team of over 50 experts works tirelessly, along with top hosting providers and other open-source communities, to fortify WordPress against threats. Enterprises and charities alike can rest easy knowing that regular core updates and stringent adherence to industry standards keep the platform secure. You can read more about their security stance in their whitepaper.

Search Engine Optimisation Tools

For businesses seeking to enhance their web presence and drive traffic, search engine optimisation (SEO) is crucial. WordPress is renowned for its SEO-friendly capabilities, offering an improved user interface and experience. Plugins like Yoast SEO and RankMath provide step-by-step instructions for optimising content, making it easier for websites to achieve higher search engine rankings.

RankMath SEO Tool

Additionally, tools like Google Analytics help measure the success of SEO efforts by analysing site traffic and visitor behaviour.

Speedy Development: Launch Fast, Succeed Faster

Time is money, especially in the fast-paced business world. WordPress shines in reducing development time. Either choose a theme, configure menu options, and voila – your website’s foundation is ready. Or bring in a developer/agency and create something bespoke with a WordPress backbone.

Adding additional features through plugins is a breeze, meaning businesses can launch their feature-rich websites in no time at all.

Versatility in Content Management

Whether you’re running a travel blog, a fashion site, or a corporate page, WordPress’s versatility shines. It started as a blogging platform but has evolved into a dynamic CMS that can handle diverse content needs. From stunning visual themes to professional layouts, WordPress adapts to any style.

Introduce plugins like ACF and the already versatile editor can now host an endless amount of custom blocks for your website.

Flexibility and Scalability for Growth

Businesses need platforms that grow with them. WordPress offers over 59,000 plugins and thousands of customizable themes, providing unparalleled flexibility. Its support for hundreds of languages enhance its global reach, making it ideal for enterprises of any size.

From a charity point of view, there’s a host of various donation and event-based plugins and where enterprises are concerned, there are endless CRM integrations and flexible form systems.

WordPress plugins

Community Support: Strength in Numbers

The WordPress community is a treasure trove of support. Forums, tutorials, and how-to blogs are just the beginning. This collaborative spirit means businesses can find solutions and manage updates without constantly relying on external help, fostering independence and innovation.

WordPress logo

Conclusion: The Choice for Enterprises and Charities

WordPress stands tall as the leading CMS for enterprises of all sizes. Its evolution has crafted a robust platform capable of supporting powerful online brands. Performance, scalability, and flexibility are just a few of the benefits. With a vast array of plugins and themes, setting up a website that meets specific business needs is faster and easier than ever.

For enterprises and non-profits seeking a reliable and dynamic CMS, WordPress is a compelling choice worth exploring.