Do’s and don’ts of AI chatbots
As you may have seen on websites you visit, chatbots are computer programs that simulate conversations with human users. On your website, chatbots can be used for answering questions, providing information, and making reservations – without the risk of any human error.
With 1.4 billion people using AI chatbots, it’s clear they can elevate your website to the next level: increasing leads, converting visitors, and providing you with valuable data.
Here are some Do’s and Don’ts for implementing an AI chatbot to your website.
Don’t – Forget you have control
Don’t want your site’s support to be AI only? It doesn’t have to be.
You’re in control of how your site uses AI chatbots – and can incorporate the feature as much or as little as you want. The choice is yours.
If you don’t want to entirely hand the reigns over to AI, you could:
- Have human support staff during working hours and have chatbots fill in the gaps out of hours.
- Use chatbots to resolve simple queries, and have them redirect users to support staff for more complicated ones.
If you’re unsure on how to best implement chatbots for your business, we can help.
Do – Consider users
Support staff are there to support customers – it’s in the name. The same also applies to AI chatbot support.
With 90% of consumers valuing immediate responses as important, AI chatbot’s instant replies are a gamechanger. The chatbots are able to provide specialised support at all times, meaning users can interact on their own schedule – without being bogged down by wait times or forms.
With visitors less likely to get bored and search elsewhere, you’re more likely to convert them into customers or clients. Not only does this strong user experience drive leads and sales, but it also builds a positive reputation for your business.
Do – Add qualifying questions
All business owners know the struggle of getting feedback forms actually filled.
Chatbots can streamline the user experience by having a range of selectable question options. This provides an easy way to incorporate qualifying questions – meaning the chatbot can collect valuable data about relevant products, user interests, and help uncover trends or issues.
Don’t – Go crazy on customisation
AI chatbots offer endless customisation options: from names, avatars, even how they greet visitors.
Whilst it’s easy to get swept away by all this, ensure your chatbot remains professional and aligns with your business. Your chatbot having a goofy avatar and speaking in rhymes could obscure information, hinder potential leads, and impact your brand image.
We can ensure your chatbot reflects your brand in a clear and productive way.
Don’t – Go it alone
Overwhelmed by do’s, don’ts, or simply just don’t know? That’s where we come in.
At Nebula Design, your website design is our priority. We can help optimise the perfect AI chatbot for your website, get in touch today to find out how.
Do – Save time and money
Time and money are the two most valuable currencies of any business.
AI chatbots are capable of giving 24/7 support – without needing any training, pay, or breaks. The time and money that you save from using chatbots can be reinvested into other areas of your business.
Do – Ensure it works
Imagine you own a giftshop. A customer asking about the longevity of a potential present for their fiancé definitely doesn’t want speculations on how long their relationship will last!
If an AI chatbot isn’t programmed properly, it could end up giving all kinds of answers. It’s crucial to ensure that your chatbot is accurate and polite.
Don’t – Go it alone
Overwhelmed by do’s, don’ts, or simply just don’t know? That’s where we come in.
At Nebula Design, your website design is our priority. We can help optimise the perfect AI chatbot for your website, get in touch today to find out how.