Every penny
to the platform.
to the cause.
A WordPress donation plugin built by Nebula for UK charities. Donors stay on your site, every gift flows live into Beacon, Donorfy or Raisely, and your conversion rate stops bleeding out at the “you’re leaving this website” redirect.
- Zero platform fees
- Gift Aid baked in
- crm-friendly
Example Form
Same donor. Same gift. Three very different outcomes.
Most UK charities are stuck picking between a slick off-site platform that owns the relationship, or a cheap embedded widget that breaks on mobile. forGood sits between them – the experience of a platform, on your own site, talking to your own CRM.
Option A
Off-site platforms
Convenient to set up, but donors leave your site and you pay a platform fee forever. Analytics live in someone else’s dashboard – and disappear the day you switch provider.
- Donor is redirected away to a third-party domain
- Platform fee on every gift, on top of card fees
- Analytics and donor data locked in their dashboard
forgood
Fully branded fundraising that stays on your website.
Donors get a professional, branded experience that never leaves your domain. You get real-time analytics in your own GA4, every gift in your own CRM, and a conversion rate that doesn’t collapse at the redirect.
- Every penny reaches you, minus standard card fees only
- Donor stays on your domain start to finish
- Google & Apply Pay enabled
Option A
Embedded widgets
A free script you paste into a page. Cheap, but it doesn’t match your branding, often breaks on mobile, and offers nothing past basic payment processing – no CRM, no campaigns, no insights.
- No platform fee, but no CRM, campaigns or insights either
- Off-brand styling that often breaks on mobile
- Basic payment capture and nothing beyond it
Conversion that survives the journey
The biggest drop-off in online fundraising is the redirect. Keep the donor on your website and you keep the gift – we see +38% conversion uplift after migration.
Native CRM
Beacon, Donorfy and Raisely talk to forGood directly. Gift, donor, consent state and lifetime value land in your CRM in seconds.
Analytics
Donation trends, campaign performance, donor retention, payment method breakdown, regional giving data. All in one place.
Branded down to the button
Donation pages, forms, email receipts – all on yourcharity.org, all in your typography and colours. Nothing off-brand.
Everything a UK charity needs to take a donation.
Card payments, Direct Debit, Gift Aid, recurring gifts, CRM sync and trustee-ready reporting – the things a charity actually needs to take money online, without bolting together five plugins to get there. Everything below comes in the box.
One-off, monthly – same widget
Switch cadences on a single form, pre-fill an ask amount, share impact, accept tributes for a loved one. No second plugin, no new template, no Frankenstein.
Real-time analytics
Data is recorded in the dedicated analytics tab of the dashboard, giving you donor insights to monitor performance and plan ahead.
Stripe direct
Card, Apple Pay, Google Pay, BACS Direct Debit. Making accepting donations online seamless.
CRM Sync
Donations flow into Donorfy, Beacon, Raisely, etc. Fully reconciled with all necessary data. Your finance team loves this.
Apple & Google Pay
Apple and Google Pay supported. No more getting to the end of the form only to find you don’t have your wallet on you.
Designed for the donor
Single-page or multi-step? You have control over the form to adapt it to your audience.
Reporting that’s actually for trustees
One page, one PDF a board can read. Conversion by source, recurring vs one-off, average gift, Gift Aid reclaim status, the campaign that pulled its weight last quarter. Schedule it to land in finance’s inbox every Monday.
Build it however your brand wants it
Block in Gutenberg. Shortcode anywhere. ForGood comes with the form itself, along with various components to show off campaign progress and help increase conversion.
Embedable
features
Show off your hard work with the various components forGood ships with.
Progress Bars
Recent Supporters
Be the first to support this campaign!
From install to first donation in an afternoon.
Made to work with your charity website. Your comms lead can have a real donation form live before the kettle boils twice.
Audit & activate
As part of the onboarding, we’ll audit your website to ensure forGood works seamlessly with your website and security isn’t an after-thought.
Connect Stripe
One OAuth click into your existing Stripe account, or create one with your registered charity number and you’re good to go.
Brand & place
Decide on your form fields/flow and drop the form into any page along with any components you wish.
Accept your first gift
Start accepting donations straight away and tracking campaign performance.
Some of the words clients use to describe us.
I couldn’t recommend the team at Nebula Design more. From my first interaction the team they were helpful, knowledgeable and nothing (and I mean nothing), was too much trouble. They were quick to respond to emails, send useful support documentation and check our work. 5 stars doesn’t seem enough for how overjoyed we are. Thank you!
The knowledge and time the team and Nebula put in to each project and call with me is brilliant! Always work promptly to get our projects up and running and talk me (a very non techy person) through everything. Really appreciate their support. Would definitely recommend.
The questions people always ask.
Not in the list? Drop us a line – a real human will reply with a real answer.
What does “native CRM integration” actually mean?
It means a donation hitting forGood writes the donor, gift, recurring schedule and consent state into Beacon, Donorfy or Raisely through their official API in under three seconds – no Zapier, no nightly CSV, no “sorry, the sync broke last Tuesday”. Records merge into existing households, lifetime value updates, and the thank-you task gets queued in the CRM the same way it would for a postal gift entered by hand.
What happens to Gift Aid? Do I have to file it myself?
Either way works. The free plugin lets you export an CSV file from your dashboard – your finance officer uploads it to HMRC’s Charities Online portal whenever suits. Alternatively, some CRM systems like Donorfy do this for you.
What about Apple Pay and Google Pay?
Apple Pay and Google Pay are auto-enabled wherever the donor’s browser supports them providing it’s also enabled in Stripe.