23% Annual Sale Increase. WooCommerce Solution.
Sight Research UK funds breakthrough vision research. Their site was holding them back – slow, hard to edit, and quietly leaking donations. We rebuilt it on a custom WordPress block theme, redesigned the donate flow, and migrated 12 years of content URL-for-URL.
From concept to an SEO/AI ecommerce champion
We developed the Earthsong Seeds website to captivate plant and seed enthusiasts with its visually appealing design, featuring high-quality images and a nature-inspired colour palette.
Earthsong Seeds did not have a website before, and our primary goal was to create a fully-functional and dynamic WordPress site from scratch.
We focused on developing a platform that could effectively showcase a range of media, including high-resolution images and detailed plant descriptions, while ensuring the site remained visually appealing and user-friendly for both visitors and administrators whilst boosting conversions.
The Solution
Earthsong Seeds’ website was built on our intuitive template, which ensures the design remains consistent and protected from accidental changes while granting admins and editors full control over content and product placement.
We focused on creating a seamless user experience for this WooCommerce-driven site, making it mobile responsive, easy to navigate, and featuring a swift checkout process.
- We developed various custom blocks that can be utilized to showcase specific products or posts in a visually appealing manner.
- The website is hosted on our high-performance hosting service, which offers robust security and numerous optimizations to ensure speed and reliability.
Since its launch, the site has seamlessly incorporated multiple new features and functionalities, ensuring it stays aligned with evolving business needs and user expectations.
User experience was a top priority, with intuitive navigation and streamlined product pages creating an engaging and seamless shopping experience, while the website’s adaptability ensures it remains a reliable platform for future innovation.
The Results
Earthsong Seeds now has a website that properly reflects the quality of its products and the strength of its community.
Since launch, we’ve seen clear, measurable growth across brand visibility, content performance and product search presence. The improvements aren’t just technical. They’re showing up in how people are finding and engaging with the brand.
Brand keyword queries have increased by 44%, which tells us more people are actively searching for Earthsong Seeds by name. That’s a strong signal of growing awareness and trust.
Several key lead magnet articles are seeing traffic increases of 22%, bringing more relevant visitors into the site through educational content. By aligning articles more closely with search intent and seasonal demand, we’ve created clearer journeys from helpful advice to product discovery.
Earthsong Seeds’ products are also now appearing in Google product snippets, giving them greater visibility directly in search results. This puts products in front of customers at the exact moment they’re comparing options and ready to buy.
Brand keyword queries have increased by 44% on average
The site isn’t just performing better. It’s working harder.
With stronger SEO foundations, improved structured data and content designed to support both education and conversion, the website has become a genuine growth platform for the next stage of the brand’s journey.
Five stages. No mystery.
This project followed our typical workflow for WordPress development projects to ensure the website was delivered on scope, budget and time.
Discover
Workshops with the people who’ll actually use the site – editors, fundraisers, service teams.
Design
Accessibility-first, content-first. Components built in Figma and validated on real data.
Build
Custom block theme in Git. Staging from day one. Two-week sprint rhythm.
Launch
Content migration, QA sweep, redirect map, launch-day engineer on standby.
Support
Monthly retainer or block-hour plans. Real humans – the ones who built it.
…As an online business, our website and e-commerce platform are central to everything we do. And being a team of gardeners and herbalists, we’re not the most tech-savvy, so having IT partners who understand and support our vision is essential… Nebula consistently update the site to align with the latest software developments and respond promptly whenever we encounter any issues. Simply put, they are an indispensable part of our business, and we cannot recommend them highly enough.
Ready for a website you can actually be proud of?
Tell us about the organisation, the problem, and what “good” looks like. We’ll come back within a day with questions, honest thoughts and rough numbers.